SAKE AS THE PERFECT GIFT
I would argue that 5 out of every 10 new customers that come into True Sake are there to buy a gift. Smart customers! Seriously, one of the reasons that I opened the store was based on the fact that whenever I went to friend's house or a party I would bring a bottle of sake. And every time I did so, it was the first bottle opened, the first bottle consumed and the bottle that everyone talked about. In a sense sake is exotic, but actually it's a function of the fact that people are bored of wine.
Sake is also the best gift to give for the holidays. The packaging in and of itself is gift worthy, then add in the delicious sake and it is a present that will be remembered. Don't forget about sake sets and individual glassware as well. And of course the books about sake are great, and when mine is done in January you will be able to buy it for next year's holiday season. Think sake when you think gifting this year.