April 2005

True Sake Newsletter April 2005

Posted by Stephen King in 2005, April, Monthly Intro, Newsletter
Welcome to the eighth installment of America's sake-centric newsletter. Well this may come as a shock but I wanted to inform all of my readers and customers of True Sake that as of the end of April we will no longer sell sake, rather we will start to sell Shochu only. As Shochu has become so very popular in Japan and here in the US we felt that we should jump on this trend. In this regard we will be liquidating our vast inventory of over 150 brands of sake and replacing them with delicious Shochu. We will also be changing our name to True Shochu. So for the month of April please visit the store and take advantage of our "Buy One Get Five Free Bottles Of Sake" deal. And lastly Happy April Fools Day!

In this issue:

 

Consider this...

The head brewer in sake breweries is called a Toji, and he is both the quarterback and the coach. Tojis go through years and years of training and most belong to local (prefecture) guilds that develop and espouse a certain style. Toji guilds are an on-going way to better educate these masters, and the systematic sharing of information lends itself to influencing certain styles within regions in regards to the flavors and nuances of local sakes.


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TRUE BLUE

Earn points and save by signing up for True Blue our frequent buyers club. In store and on-line!

True Sake Live!

Book Signing with John Gauntner





John will be signing copies of "Sake Confidential and we'll be pouring some "Funky" sake in his honor.
560 Hayes St.
Sunday Dec. 7th form 2-4pm
Contact us for more info.

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