January 2006

True Sake Newsletter January 2006

Posted by Stephen King in 2006, January, Monthly Intro, Newsletter
Welcome to the seventeenth installment of America's sake-centric newsletter. 2005 was the year of the Rooster, which in ancient times was the year of sake as they shared the same kanji. But I have a feeling that 2006 will be the greatest year of sake and sake appreciation outside of Japan ever! We in the West are poised to make some serious noise when it comes to consuming enough sake that the breweries stand up and take notice. We have become a viable market and we shall see the rewards of better and more sake offerings in the year to come.

In this issue:

  • The New Year's Sake Resolution - Sake Is Not A Gimmick
  • The Open Bottle Syndrome - Top 10 Reasons Not To Panic!

    Recapping the "Winter Sake Tasting" - Warm Sake and A Cool Place!

    True Sake In The News

    New Store Arrivals - "14th Generation"

    Sake Spotlight - Kazu Yamazaki Reviews "Midnight Moon"

    Special Events - "Free Sake"

    "Ask Beau"

    The SECRET Word


    Consider this...

    Don't be fooled by the growing misperception that hot sake is bad sake! It is true only if the sake itself is cheap, but there are some really great sakes to heat up. The trick is to know which sakes to warm, and then encouraging your favorite sake source to carry better sakes for heating.

    Choose Your Sake by Category

    Sake to Your Door!

    Now order online! Same and next-day service throughout the Bay Area. We also ship to anywhere in California as well as AK, DC, ID, MO, NM, NV, OR, VA and WY!


    Earn points and save by signing up for True Blue our frequent buyers club. In store and on-line!

    SF Store Info


    Phone No : (415) 355-9555

    Monday - Thursday : 12pm - 7pm

    Friday - Saturday : 11am - 7pm

    Sunday : 11pm - 6pm


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    True Sake Live!

    Book Signing with John Gauntner

    John will be signing copies of "Sake Confidential and we'll be pouring some "Funky" sake in his honor.
    560 Hayes St.
    Sunday Dec. 7th form 2-4pm
    Contact us for more info.

    Contact Us

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