April 2006

True Sake Newsletter April 2006

Posted by Stephen King in 2006, April, Monthly Intro, Newsletter
Welcome to the April Issue of America's sake-centric newsletter. This Newsletter will be the last under the name of True Sake. Two weeks ago, I consummated a deal with the Starbucks Corporation to join forces with the world leader in coffee. Starbucks has been looking to enter the retail alcohol space for years and saw True Sake as the perfect partner. Within the next 18-24 months Starbucks will incorporate True Sake "vendor stands" within 3,200 Starbucks nation- wide. They have also purchased the rights to TasteMatch TM and will now use this flavor matching system for their line of coffees. I am extremely pleased about this partnership as sake and coffee have many similar traits, and I am even more pleased to say April Fool's!

In this issue:


Consider this...

How do you say sake anyway? Most westerners call sake "saki" like ski! This is incorrect. The best way is to soften the ending in a "kay" fashion, as in "sa-kay." But when in Japan use the word Nihonshu or Seishu, as sake means all alcoholic beverages like wine, spirits etc.

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