True Sake In The News - Spirit Magazine, Market Watch, SF Chronicle
The mission of sending out sake's siren call continues in whatever media outlet is smart enough to take notice. This month we got "picked up" by two extreme opposites - an In-Flight airline rag and a hard-core beverage industry publication. The first take is from Southwest Airlinesand is sort of funny, because I was interviewed for the piece but the way they wrote it makes it look like I wrote the thing! Basically they called and said where in the US should we drink sake and why? So I picked several spots that mean different things to sake! Since it is a short piece I will post a link here and then will add the text below.
The second hit was from a "Marvin Shanken" publication called MarketWatch, which is not available on-line - sorry! It is pretty much a trade rag for the wine, beer and spirits sector. And they did a very nice job covering the "angles" of sake in today's restaurant settings. "Sake's New Age" by Bridget Eldridge in the July-August issue. They used several of our store's photos and the usual suspects in the sake world get quoted, but I think that I spent the most time speaking with Bridgett so the take is heavily skewed to the True Sake impressions of sake. That said there are several glaring mistakes with some of the numbers that she aggregated.
Lastly, there is a summary of the Cocktail event that I spoke at in New Orleans in the SF Chronicle. This is a cocktail-centric event that flew me down to speak the gospel of a fermented beverage to those devilish distilled folks.
|From Southwest Airlines - Spirit Magazine:Sake BarsThink sake is just sushi's sidekick? Think again. The finest rice wines require no accompaniment, taste best when chilled, and reward your palate with intense flavors that range from floral to fruity to nutty. Beau Timken, author of Sake: A Modern Guide (Chronicle) and proprietor of San Francisco-based spirits shop True Sake, has traveled the world in pursuit of the finest varieties. Here he shares four of his favorite spots to sip a modern vintage.