The SECRET WORD July 2009 | True Sake
July 2009

The SECRET WORD July 2009

Posted by admin in 2009, July, Newsletter, The Secret Word

True Sake LogoAh, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake. And in this regard we typically select a sake with a story, and this month's story is AFFORDABLE. I wrote that in bold because many folks are glancing directly at the bottom of this section just to get the word. We do have a meaning for the SECRET WORD sakes! We try to educate you to different brews and different nuances within the sake industry. And yes this month's SWS is no exception, because it represents how affordable a sake in a box can be. Huh? Sake in a box, doesn't that mean cheap? Well yes and no. It means cheap in price and drinkable in feel. We did the Junmai version in a box last year and people loved it. This is the Junmai Ginjo version from Hakushika.

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.


This month's brew is a Junmai Ginjo from Hyogo that comes in a 900ml box. We would usually sell this brew for $10 or so, but for you sake- jockeys we will part with all 900ml for $6. And the SECRET WORD is...check your email inbox - We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!

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