Sake Success - Sho Chiku Bai Is Selling Sake at Sporting Events | True Sake
April 2013

Sake Success - Sho Chiku Bai Is Selling Sake at Sporting Events

Posted by Beau Timken in 2013, April, Newsletter
This comes from their newsletter:

True Sake Takara Sake USA Inc. is pleased to announce the beginning of selling their chilled Sho Chiku Bai in addition to their hot Sho Chiku Bai at AT& T Park, the host of the final round of the WBC tournament 2013, which is also known as the home stadium of San Francisco Giants.

Sho Chiku Bai is now available at Mashi's Sushi Bistro located in Club Level at AT&T Park. Mashi's Sushi Bistro is a popular restaurant among Japanese food lovers and also people who prefer to eat low fat diet food. They also sell California rolls, sashimi, and edamame. The origin of the name of the restaurant is influenced by Masanori Murakami who was the first Japanese player for a Major League team.

They already have been selling hot Sho Chiku Bai since August, 2012 and recently, started selling chilled Sho Chiku Bai as well since AT&T Park will host the final round of the tournament.

Takara Sake USA Inc. uses pure snowmelt from the Sierra Nevada Mountains and superior rice from the fertile Sacramento Valley to make Sho Chiku Bai. It is our top selling sake in the United States. Also, Sho Chiku Bai was awarded the highest prize in the Junmai category of the 2011 US National Sake Appraisal. Out of all the 326 entries from 154 brewers both in USA and Japan, Sho Chiku Bai was the only sake made in USA to win the Gold Award.

Sake has become widespread with Japanese cuisine, and in recent years, it is increasing its popularity in the United States. Also, it grows understanding chilled serving is also popular way to fully enjoy sake as well as it is traditionally served warmed.

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