Newsletter

“Beau-Zone” Layer – Gunma Izumi “Famous Fountain” January, 2015 From Gunma Prefecture. Honjozo. SMV:+3 Acidity:1.5 I often write about a brew being “drinkable.” You’d hope all sakes are drinkable, but this is one of the select few that is truly coifable! Look for hints of honey, nuts and buttery elements that are smoky, slick... Continue reading article ›
Sake Resolutions – A Look Back At Sake Resolutions from 2010 January, 2015 I decided to go to the way-back machine – meaning our True Sake Newsletter Archives, which are awesome and I encourage you to read fun stuff from over a decade ago – to see where my mind was in regards to sake and setting goals... Continue reading article ›
Sake Gifts –
‘Tis The Season To Give Sake and Sake “Stuff!” December, 2014
Oh God! Not another Holiday Gift Guide – but with sake? Yup- yes it is, but this list has a twist that is very specific and could help you out in the clutch or you may just clutch your stomach and run from the room.... Continue reading article ›
Sake Scrooge – When A Grump Discovers Yelp December, 2014 Not a big fan of Yelp. Never have been probably never will be, but I get it! I get what the intent of Yelp is supposed to be, but the execution tends to muddy the waters and retail folks such as myself are always in... Continue reading article ›
Top Ten List – Top Ten Chanukah Sakes December, 2014 For 8 nights starting on December 16th Jews celebrate and commemorate the miracle known as sake. No! Wrong! We celebrate and publicize other far more important miracles from generations ago. Sake isn’t the miracle. But it can be a part of the celebration. Sure give... Continue reading article ›
The Beau-Zone Layer – Umenishiki “Gorgeous Plum” December, 2014 From Ehime Prefecture. Junmai Daiginjo. SMV: +2 Acidity: 1.4 Nothing says the holidays like this “Gorgeous Plum.” Seriously! A red felt box that houses one of the best sakes in the store is the true way to give a Christmas present. No wrapping paper necessary!... Continue reading article ›
1 2 3 214 Next »

Choose Your Sake by Category

Sake to Your Door!

Now order online! Same and next-day service throughout the Bay Area. We also ship to anywhere in California as well as AK, DC, ID, MO, NM, NV, OR, VA and WY!

TRUE BLUE

Earn points and save by signing up for True Blue our frequent buyers club. In store and on-line!

SF Store Info

STORE HOURS

Phone No : (415) 355-9555

Monday - Thursday : 12pm - 7pm

Friday - Saturday : 11am - 7pm

Sunday : 11pm - 6pm

Directions

True on Facebook

comments.

True Sake Live!

Book Signing with John Gauntner





John will be signing copies of "Sake Confidential and we'll be pouring some "Funky" sake in his honor.
560 Hayes St.
Sunday Dec. 7th form 2-4pm
Contact us for more info.

Contact Us

Contact us here for organizing events.