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June 2008

True Sake
premier merchants of fine sake
Dear Sake Drinker,

Welcome to the June Issue of America's sake-centric newsletter. In this edition read the mind of a sake purest from Yamagata, behold the do's and don'ts of sake branding, watch BT go "BY," take a video tour of True Sake, check out the plethora of sake events coming up including True Sake's 5th Anniversary Party and Sake Day 2008 on October 1st, and lastly read the best way to do a "gender" tasting if you care to separate the sexes!

In this issue:



Sake Relevance - The Imai "Five"

Imai Five He's one of the coolest guys in the sake-making world and I am a dweeb! He owns a killer brewery and oh - just so happens to be the toji "head brewer," and I am a water and rice loser. And of course he is a brilliant guy with a great family and I am a sake "mo-ron" - said in my best "Animal House" voice." So why in the heck did Shunji Imai and his son Toshi make an out-of-the way trip to True Sake? To get a "Double-Double" from In-and-Out Burger silly!

If you will recall - last October I changed from "hairy foreigner" aka "geijin" to "kurabito" aka "brewery worker" in Yamagata prefecture for several superb days of making tremendous sake. Please read the November 2007 Newsletter to get a better feel about the brewery that produces a sake called "Kudoki Jozu" or as your grandmother would interpret it - "The Pick-Up Artist."

Shunji and Toshi wanted to visit True Sake badly, so I put them both to work for the day selling their sake, autographing bottles and of course taking many photos. Customers were treated to info overload, business cards from the owner and many offers to visit their excellent brewery in Japan. In return for their working skills I then took them on a driving tour of SF, which of course featured a much-desired stop at "In-And-Out Burger." (Toshi thought that a Big Mac was the ultimate burger!)

We then had dinner at a Japanese-Hawaiian fusion restaurant where I produced two of Shunji's sakes for pairing with pineapple and pork! (The Junmai Ginjo that we sell and a Junmai Dai Ginjo that I brought back from their brewery - man I wish we could carry this sake - so superb!)

As I typically ask the same questions of brewers and brewery owners - for consistency purposes - I decided to go "softer" with one of the "hard" guys in the nihonshu game! Herewith is my five-question interview with a stalwart in the rice and water game:

BT: What year was your favorite brewing year and why (keep in mind that he wears two hats - kuramoto = owner and toji = head brewer)?

He said 1991 very quickly! Surprisingly so. In 1991 they completely changed their koji room. This is huge! Ask any brewer. Ask anybody! When you change your koji room (the very temperature-controlled room where brewers introduce a powerful mold to steamed rice to start the saccharification process) you are messing with the "guts" of a sake making process. If you make an entirely new koji room it is like removing the tips of your fingers to have no fingerprints! You are gone. The essence of your brew is changed - forever! Sometimes for the better and often for the worse in the short run. Sometimes the "essence" of your brewery is captured in the moist wood walls of the koji room, and this "essence" is there year in and year out for decades and centuries. It is like a proprietary component that you cannot replicate in any way, form, or fashion. And in 1991 he took his history and ousted it! A very ballsy move that usually conjures up more bad memories than good!

1991 was also the year that they hired a new group of brewery helpers. As Shunji said the process of training and bringing new helpers up to speed is three years. But this class was well-trained to begin with, so he was fond of this year because he made a radical change and it paid off and he also hand-picked great employees who are all still employed at the kura (except one who was the best of the lot - he became the koji professional at the brewery - but died of Leukemia).

Shunji said that the year that his head koji maker died - 2003 - was also the year that the brewery invested in an automated koji (rotating) machine that replaced his koji captain. He said that 2003 was his second favorite year! Both of his selections as his favorite brewing years were filled with great change, something that brewers loathe. I find that very ironic and telling.

BT: What do you enjoy most about making sake?

He said that enjoys the winter! I asked him to explain and he responded that as owner of a brewery he has so much to do all of the time. Purchasing, organizing, orchestrating etc and he is always on- call and distracted. But when winter comes he gets to take off this hat and put on his brewing mindset! He gets to focus on nothing but making sake. He "loves" this. The sheer bliss of pure focus on crafting great sake is his absolute favorite aspect of the sake industry.

Of course I had to follow that up and ask what is the most frustrating aspect of making sake? Without hesitation he said training kurabito. (When he said this he shot a look across the table at his son Toshi who last fall went back to Yamagata from NYC to help his dad make sake.) He also added that on the positive side of making sake is that he always tries new things in the process or product line. But he is endlessly frustrated by what the industry thinks of new things.

Lastly, he took out a piece of paper and a pencil (yes a pencil) and drew a stick figure standing on a sheer cliff edge. Toshi translated that his dad "always feels like he is standing on the edge of cliff when brewing sake each season." I said why? He said that it was the pressure of succeeding each year. (Imai-san is very much driven by the National Sake Competition in Hiroshima each year and is quite proud of his room of Gold Medal certificates)

BT: What is the most important step for you when making sake? Each brewer has a different "most important" step, what is yours?

Like a flash he said the "koji." Then he quickly said "shubo" and paused then said the "moromi." This is the "gold standard" of responses when you ask any brewer what's the most important step for making sake - or the step that is the easiest to screw up. There is a little poem/jingle that goes in this order as well - Koji, Shubo, Moromi! (I wasn't going to translate these brewing terms as I have said this before many times - but for those new to the rag: Koji = the spreading/inoculating of the steamed rice with koji (Aspergillus Oryzae)) mold spores, Shubo = the yeast starter - think of bread making - that produces a concentrated yeast fluid for better fermentation - Moromi = the actual brewing process of adding all of the elements and allowing them to do their thing for roughly 30 days of fermentation.)

BT: When people drink Kudoki Junmai Ginjo what should they look for?

Our sake has lower acidic properties and as such we strive to make fine and clear sake that drinks clean and soft but has huge body. The taste has rice qualities, which are determined by the quality of rice that season. Our sake has very pronounced aromatic qualities that translate into the flavor of the sake. We use a very good kobo (yeast - Association #10) that works well with our Miyamanishiki brewing rice. Look for clean qualities that have a good complexity.

At this point - Shunji-san leaned over and said "Beau do you think our sake is too dry?" "We are thinking of making it a little more sweet." I burst out a loud NO! I then explained that there is such a trend by the majority of our brewers to go sweeter! In the last 6 years I have noticed a sweetening of sorts, where normally dry and ricey brews have gone fruity and sweet. I think that this is a disturbing trend, but may very well speak to drinkers who like more body and upfront flavor. (I spoke of this in the last newsletter - May'08 - at the International Wine Challenge event that I judged at in London) My firm "No!" took Shunji back but a large smile came across his face and he said "good!" He followed that up with a "Don't worry Beau-san."

BT: What is one thing that you can tell my readers that they have never heard before in the sake-making world?

"How about rice quality?" Shunji asked. "In what sense?" I fired back. We then had a 30-minute discussion about weather and what that does to influence the flavor of sake. (As many of you in the biz know - somebody will spend 20 minutes telling you something and you think that you understand and then they say something completely the opposite and you are left scratching your head. This is what happened right about here. Basically I gathered that there were acidic properties in rice even before it is converted to glucose, that were significant enough to change the final product. But alas after convincing me of this Shunji said "no there are no acids in rice." I was thinking fatty acids (saturated and unsaturated that are known to influence the aroma of sake). Well not enough to change the balance and flavor of a final product. Hmmmmmmmm.)

After unwinding this 20 minute shpleel I did gather the following: When one speaks of rice crops there are two certainties - 1) if it is a particularly hot summer then the rice becomes hard and is harder to ferment with 2) if it is a cool summer then the rice stays soft and has better permeability for the koji mold to greet the "shinpaku." Hot equals bad and cold equals good! This is where Shunji said that sunny summers produce more acidity and colder summers produce lower acidity. But what he then explained is that rice that has had "sunny summers" has more balance when fermenting - producing a better-balanced sake. Likewise colder summers produce a better fermenting rice that actually has less balance and the result is that this imbalanced rice can ferment bigger and better in some ways or not well in other ways - a more hit or miss! (But the overall result is a bigger achievable flavor!)

Damn! Welcome to my world! Just think that when a kernel of rice is too hard - or harder than usual - it doesn't mill well, absorb water well, steam well, take mold well and generally is harder to make work! Whereas softer rice does mill, absorb, steam well, and takes mold better.

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Sake Branding - Momokawa Goes Murai!

Murai Family Last month I received an email from my pal Dewey Weddington -Marketing Director -of Sake One in Oregon. You will recall Dewey was my guinea pig in New Orleans when I took several sakes - with great success - into the heart of Cajun cuisine country. (See Newsletter Aug. 2007). The point of his email was to inform me about the current "organic" status of his brewery. As I have mentioned in past issues the US does not recognize the "organic" status of sake in Japan. Apparently their standards are below or dare I say inferior to our standards and as such sakes that are "organic" in Japan cannot be called "organic" in the US. Splitting hairs - I dunno! But I do know that Dewey was pretty stoked with their efforts:

We just got our certification for Organic production. First certified organic saké will release in June. I know, I know there are "organic" sake out of Japan but they are not legally organic in the U.S. and are under different standards. U.S. Standards are more rigid and defined. With our certification our organic bottles will carry the USDA seal.

Now this organic issue is interesting but it is not the point of this piece. The point is rather my respect for the parent brewing company that went into partnership with Sake One - Momokawa brewery in Aomori Prefecture. When I replied to Dewey I asked him how the "branding exercise" is doing? Not organic branding, but rather the entire line of imported sakes, which are new in name only!

The story is an interesting one. See if you can detect in advance the problem that Sake One and Momokawa encountered. Essentially, the Murai family (owners of Momokawa in Japan) went into partnership with an American concern to first export then make sake in America. After several years of just exporting brews they sent over brewers and expertise to capitalize on local resources to make "the finest sake in the US." You may have seen their efforts in those cool cobalt blue bottles called Momokawa "Pearl" "Ruby" etc. As they were producing these sakes with much success they also kept importing sake from Aomori called Momokawa as well. The Dai Ginjo is a multiple Gold medal winning sake, much celebrated in Japan. See the brand conflict yet?

Well where Gekkeikan continues to import sake from Kyoto whilst making brew in Folsom, CA, and where Yaegaki continues to import sake from Hyogo and all the while brews in Los Angeles, and where Ozeki imports from Hyogo and also brews in LA, and where Takara Shuzo (aka Sho Chiku Bai) imports from Kyoto while still making sake in Berkeley, CA the Momokawa brand went through a massive redesign to eliminate the confusion of the "here vs. there?" question.

I was so impressed with their "Re-brand" that I asked Dewey to set it up from their brewery's perspective. So herewith is one of the success stories in the branding of sake "overseas." Momokawa to Murai Family:

Murai Family Nearly sixteen years ago our company (SakéOne) began as a simple importer of Momokawa Brewing Japan (Aomori Prefecture) saké. About ten items were brought to the U.S. and quickly gained a strong following. Over the years the Momokawa brand evolved and gained national recognition but not as an import saké, as one brewed and bottled in Oregon. In 1997, as part of a joint venture between SakéOne and Momokawa Brewing Japan, the first U.S. Kura designed exclusively for Junmai Ginjo saké brewing began bottling under the Momokawa name. The intention of using the name on the Oregon products was good, to honor the brewery that helped us get started. Yet after a few years confusion reigned. The Oregon brand grew into its own with national distribution and strong awareness. A joyous yet perplexing situation.

Working closely with Momokawa Brewing Japan we dug in for months to define the best solution to our challenges. After much discussion, research and creative interpretation we realized that the obvious answer was staring us in the face. It had been watching us for years. The iconic Nebuta Warrior found only on the Nebuta Honjozo bottle.

The Nebuta Honjozo had become, after all the years of importing, the most remembered, the most recognized. It carried a unique image - the Nebuta Warrior, one that represents a historical battle when giant paper and bamboo warriors were lit up at night to frighten the enemy. An image that today is associated with the internationally acclaimed Nebuta Fire Festival in Aomori Prefecture. And today, fortunately so, only Momokawa Brewing Japan is allowed to use the Nebuta image for saké. Perfect! We agreed on using this commanding image. Now, what about the name?

Once again, the answer was staring at us. Looking us right in the eyes. Talking. Engaged in the process. This was Tohru Murai and Kyota Murai. Fifth and sixth generation Murai to operate the brewery. Murai, a family name with generations of saké passion, rooted deep in Aomori and saké innovation. A family whose dreams of sharing saké with the world helped bring SakéOne to life.

An opportunity to celebrate the Murai Family, its saké heritage, the people behind the brewery and their pure passion for the wonderful elixir that brings us together was and is ideal. It provides the brand with a unifying name and tied to the Nebuta Warrior image it is eye- catching, easy to pronounce and remains top-of-mind. And with the new label comes more information including SMV, rice, milling and other notes all in English making easier for American's to read and learn more about saké.

Currently we carry three Murai Family products - the Tokubetsu Honjozo, the Nigori and the Nigori Genshu. We used to carry the superb Dai Ginjo (multiple gold medal winner) but it didn't move well in the store, and as such we let it slip through the cracks. Yes when you carry over 200 sakes you need champions for each brew. If there is momentum with this re-brand we can always look at adding the Dai Ginjo back to the line up. I have always had a fondness for this brewery and these folks! Herewith are my three reviews for these brews in stock:

Murai Family "Tokubetsu Honjozo"
From Aomori Prefecture.
Tokubetsu Honjozo.
SMV: +2 Acidity: 1.4
"Tokubetsu" means special and in this case the sake is made from rice milled to 60%. "Honjozo" means that there is a little brewers alcohol added to bring out texture and aroma qualities and does not fortify this sake. In fact with a nose filled with white grape, blueberry, and mineral water elements this brew drinks incredibly easy and user-friendly. Soft lychee and grape tones pair with a hint of berry and melon flavors in a super-soft like-water flow. Thin and slick this sake is pure easy drinking! Look for more fruit flavors when chilled and more grains at room temperature.

WORD: Balanced
WINE: Soft reds/Creamy whites
BEER: Creamy ales
FOODS: Grilled and savory fare, sashimi, crustacean, tofu.
$12/300ml & $27/720ml

Murai Family "Nigori"
From Aomori Prefecture.
Nigori.
SMV: -18 Acidity: 1.4
This is the only imported 1.8L bottle of Nigori sake available in the US, and the Murai Family does this solely for True Sake. With a gentle creamy nose filled with honey, melon, whipping cream and vanilla tones, this unfiltered sake is smoothness personified. Round and soft there are buckets of flavors that work in total unity - from lychee and honey dancing with white grapes to cream and coconut singing with Cool-Whip! This is 60 fluid ounces of milky love!
WORD: Velvety
WINE: Fruity Reds/Sweet Whites
BEER: Creamy ales
FOODS: Spicy fare, grilled fare, desserts.
$35/720ml

Murai Family "Nigori Genshu"
From Aomori Prefecture.
Nigori Genshu.
SMV: -22 Acidity: 2
This unfiltered or "Nigori" sake has a plump nose filled with sweet cream, grape, honey and yogurt elements. At 19.9% alcohol one would expect a massive punch of a sake, but this creamy and fruity brew is smooth a round for such a robust dance partner. Look for hints of berry, grape, and vanilla tones that are carried on a velvety and expansive fluid. Not overtly sweet and a tremendous finish for a 20% milky madman! Think milky and silky.
WORD: Smooth
WINE: Fruity reds/Chewy whites
BEER: Hefeweizen
FOODS: Big flavored and spicy dishes, creamy and cheesy pasta, desserts.
$10/300ml & $23/720ml

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Sake Moment - Sozai Restaurant/Izakaya

Sozai If you have ever been to one of True Sake's "Sake Day" Celebrations on October 1st (see Events for a "Save This Date" reminder) you will recall three things - One: great sake - Two: great sake exploration - Three: and most importantly great food and sake pairings. The food part was and is the brainchild of Mari Takahashi of "Mari's Catering" fame. Mari finally decided to take the catering to brick and mortar and the result is a cool little restaurant called Sozai (which means "ingredients").

Along with husband Gil their motto is to use organic, local, and seasonal products to make the flavors of the season jump off the plate. Gil has been bitten by the sake bug and with some wink wink - nudge nudge he has crafted a really cool seasonally focused sake menu that stands out from most other restaurants. Personally I like the value to quality ratio on both their food and sake.

Herewith are a couple "Sake Moment" flavors to consider:

Kushiyaki "Chicken Sampler ($12) - 6 skewers stuck with chicken, chicken & green onion, gizzard, hearts, livers, and meatballs. I paired this six-pack with the Hakkaisan Honjozo $9 for a nice 5oz pour. When you order the dish they ask if you would like the chicken in "salt" or "sauce" - teriyaki of course - and Gil said that 90% of us whities take the "sauce" whereas only 40% of the Japanese do. As I am a closet saltaholic I of course went sodium!

The "Hak" goes so well with salty/oily fare, especially when it is on a stick! Not a very sweet Honjozo this brew drinks far more rich when oils are present in the palate. What is nice is that "Hak Jo" (just made that up) has far more body and structure than most honjozos, which is odd as one would think that a Niigata Honjozo would be as clean and light/dry as water. Not! Good body meets good savory and salty flavors for a rich and meaty mouthful on all six! This is a well-spent $21 combo! (On a side note - and I will be brutally honest here - there is no superb Yakitori in SF - None - Crickets - Helloooooooo - ! But Sozai can lay claim to one of the best that we have to offer.) Other good pairings:

Kushiage - Lotus Root with Salt ($5 for two skewers) and Kurobuta Pork Filet with Pickled Plum Sauce ($7 for two skewers) paired with Tengumai Yamahai Junmai. The big and bitterness of the sake works very well with big and veggie quality of the root to produce a tangy combination. And of course Tengumai and pork dance better than Kermi and Miss Piggy! The plum sauce flat out rocked with the Tengumai. Good flavors on the edgy side - not for beginners!

Tonkatsu (The pork staple - breaded and deep fried tenderloin - $9) paired with the "Joto Sake Sampler $12 (Shichi Hon Yari Junmai, Kasumi Tsuru Junmai, Yuki No Bosha Junmai Ginjo) Personally I thought the Extra Dry Kasumi Tsuru would make the best bedmate, but alas I was wrong. It was too light - too dry (which as I say time and time again is a function of over fermenting to achieve a dryness that has dry qualities at the sake of more body and texture and flavor - good for drinking not so good for throwing at cuisine - unless of course you are eating Pringles in the summer in the desert.) The Shichi Hon Yari provided good "cover" as the Junmai qualities of the brew pulled the natural sweetness of the pork. And the surprise "beast" of the sampler was the Yuki No Bosha that extracted the juices of the pork and melded them with the tangy/sweet dipping sauce in a way that made one forget the explosive fruit flavors of the brew. Perhaps it is a reflection of the fact that this brew is genshu - all of their brews are genshu and I'll write about this next month. Good stuff!

And Tadah! The Best $5 dish in the Bay Area: The O-Chazuke with Tai (red snapper) paired with Urakasumi Junmai $9. I know I know! You are supposed to be winding down the drinking when you order a rice-based tea or dashi based dish that is supposed to "sop" up the remaining booze in your system. I couldn't resist! (Especially as the True Sake limousine was parked in front of Sozai - yes we Sake Samurai have private cars available at all hours in all countries - membership has its privileges.) Word to my wise readers - ask Mari to add ume to your bowl, which she will gladly do! Here are my "words" - word for word - at the end of a very nice evening speaking to two great sensations:

"Deep & rich flavor but not a heavy rich - light rich like Ritchy Rich (yes even in the heat of the battle I still entertain myself with cartoon references) - the Tai really stands out - rice chips on top of dish produce a great savory tea flavor. The Urakasumi works so well - sweetness comes forward with a solid and comfortably warm movement. The smoothness of the Urakasumi plays with the smooth flavors and textures of the broth. Could be the best $14 pairing in the Bay Area!"

http://www.sozaisf.com

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Sake Score - Anzu Goes Half Price On Sake For June

Anzu For those local to SF, just got a very interesting email from Annemarie Domizio - Director of Restaurants for the Nikko Hotel. It appears that the sake gods are smiling on us for the month of June as their entire line of premium brews such as Masumi, Otokoyama, Chikurin, Yuki no Bosha, and Dewazakura are half off their menu price. That's a pretty darn good deal and well worth the effort! If you feel like exploring some great sakes at a great restaurant I think June may be the month!

"ANZU is slashing prices! All bottled wine and artisan sake will be 50% off the list price for the month of June with no restrictions. If you've been waiting for a chance to check out Barney's new menu or Koyo's sushi, this is a great opportunity!"

http://www.restaurantANZU.com

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Sake Spotlight - BT Does "BY" (Kikuhime That Is!)

Kikuhime I won't lie - it's $125 per bottle! Stop reading right here if you cannot afford a bottle. Stop reading right here if you can afford a bottle but would never purchase one on principal. Stop right here if you think that Yaegaki Mu is the best Dai Ginjo ever made. (It's a good brew - don't get me wrong!) Go no further if you don't really want to "know" sake.

Recently I sent my buddy an email that said that I wanted to be embalmed in Kikuhime Dai Ginjo when the Great One punches my ticket. He replied, "By the time you die I will have drunk it all. That sake is one of the best I have had. I agree." And this is coming from a fellow person who is not in the business of saying "favorites." We just never answer that question - "what is your favorite sake?" But in the dark corners of after hours emails we at times let our guards slip and say crazy things like "best" or "most favorite" or "da-shit!" (We never say, "da-bomb" for obvious sake-bomb reasons)

I remember my first! Love? Hell no! I remember my first taste of Kikuhime's Dai Ginjo. The bottle was a present from my pal Ryuta Sakamoto - of Kappo Sakamoto in Kyoto and Medicine Restaurant in SF fame. (A brew that they keep permanently on their menu in Kyoto.) He thought that I might enjoy it. He thought wrong. I loved it. So much so that I went to my importer of this kura, who I used to sell their Yamahai Junmai (too big for the average sake drinker), and said I need this Dai Ginjo. So three years ago said importer brought Kikuhime Dai Ginjo to our shores to be sold exclusively at True Sake. No other place outside of Japan carries this brew, nor should they! It's home is in the home of sake.

The name of this AAA Yamadanishiki-rice-made-sake is BY, which of course stands for "Brewing Year." What's the difference between a "brewing year" and a calendar year? Think in terms of rice! Rice from one season is used in the next - Fall '06 rice used for January '07 sake for example. A brewing year begins on July 1st and ends in June of the following year. This acronym also represents the "emperors calendar," which designates the current year of the current emperor. for example this year of 2008 is the 20th year of the current emperor's reign - thus we are in year 20 and a brew bottled this month would read 20-06 or June 2008. This brew, however, is laid down for a year and a quarter and then bottled and released roughly 1 1/2 years after turning rice into liquid! Add the fact that this baby is carrying roughly 18% alcohol - Genshu, and you get a brew that has stability in the bottle.

Kikuhime is an extremely well known brewery in Ishikawa Prefecture. (Amongst sake drinkers it represents one of "those" breweries where soul and passion reigns supreme - and has done so since 1570.) I won't touch on the amazing packaging of this brew - hey for a buck twenty-five it better be classy as all get out! I will however speak to the style that this brew chooses to define its contents - confident and different!

Herewith are my notes of said first tasting experience in the summer of '05:

Bottle Nose: Koji rice and cherries. Nose: Sweet rice, melon, mild fruit, and noughet. "A plump and ripe Dai Ginjo with 'perfect' amounts of balance and character." "Thick and ripe, slightly fruity sake with grains and a subtle savoriness." "Structure is so sound - thick legs on glass could have told you that - this produces and very slow dissolve in palate." "So plump and rewarding - the acidity swims in the thickness - and the finish is tremendous (say hello to a peek-a- boo mild tail)." "There is a hint of sweetness that rides the chewy flavor push - super soft and silky with slick and chewy flavor elements." WORD: Perfect WINE: Fat Pinot Noir/Chewy Whites BEER: $8 Ales (I cannot remember writing that but love it!)

Now since that fateful first tasting I have secretly squirreled this brew to special occasions across this great land - hell I even took it to New Orleans to pair with Cajun food! And on my personal "sweetness/dryness" scale - a system that I invented by necessity before I knew about the Sake Meter Value or Nihonshu-do - I gave it a 4, which lo and behold is the same number I gave the brew tonight when re-reviewing it for the Sake Spotlight! Basically this sake is so solid - so balanced - so even that it would take a natural disaster to throw this beast off kilter.

Here is my most current review of a brew that is dated 17BY, which means brewing year 2005! (Aged for a year and a half and bottled/released in December 2006) and please note that we only have 4 more cases of this beauty in a bottle:

Bottle Nose: Deep Cherry (same as first smell over 3 years ago - yes a different BY all together) - consistency nevertheless! Nose: Per usual I use three different sized vessels when tasting a brew for review - Melon, hint of vanilla, steamed rice, and salt water. "Round and soft - deep and layered - with a gentle reminder of aging." "Superb balance with a gentle richness." "Round and pampered extolling a quick finish with a lingering tail - deeper and deepest a sense of floating richness pervades." "Soft and supple with just an amazing feel - a mouth gripping experience - solid and so even." "Drinks better in an Izakaya-style (sake pup glass that looks like a cut-off Italian table wine glass) and does not get rewarded in a larger vessel." "Look for white rasin, cucumber, steamed rice, cooked pineapple, and honey roasted nut elements." "A taste of sweetness presents itself when you airate the brew between your teeth." "Drinks far more elegantly chilled, far more expressive at room temperature, and far more soulful when warmed ever so slightly." WORD: Balanced WINE: French Pinot Noir/White Burgundy BEER: Controlled Belgians FOODS: Yup! Even Cajun! Will take on all-comers!

Why did I bring this brew out into the Sake Spotlight? Are you thinking that I want to sell a lot of $125 bottles of sake? You really don't know us at True Sake if you think this! No - the reason is really quite innocent and pure. I present this brew because it is a foothold in the understanding of climbing the sake sheer-faced mountain. It is a solid grip - a firm placement - a step for which you need to get to a higher level of understanding sake. Or not!

Herewith is an entirely different review written for my store's "copy" (see if you can spot any similarities):

Kikuhime "Chrysanthemum Princess" BY
From Ishikawa Prefecture.
Dai Ginjo Genshu (Aged Over One Year).
SMV:+5 Acidity: 1.3
Some sakes are built well and some are built like this amazing Dai Ginjo. With a gentle collection of cherry, sweet rice, melon, lavender, and powdered sugar aromas, this brew is a mouth-ride at its finest. Thick and chewy with a super soft texture, behold the definitive "fat" sake. There are hints of grains and steamed rice on one floor and far more savory flavors on another, and hidden amongst it all are deep rich fruit veins that one must seek or miss altogether. Plump and rewarding this Dai Ginjo has a structure like no other, enjoy the acidity and revel in the complexity.
WORD: Complex
WINE: Deep reds/Fat whites
BEER: Belgian Ales
FOODS: Made for grilled fare and complex cuisine.

Just a biblical brew - all the more so because if you were to ask any sake maker of note he would tell you privately that he would have loved to study under their former toji - one of the best of all time! (I have met two current toji who went "through" their "system" and both would give their lives to have been made the "next" toji at Kikuhime.)

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New Store Arrivals - Spring Nama Second Flight

Nama Sakes Well buckle down the hatches as the "second flight" of seasonal nama zakes have blessed True Sake. This is the same second flight as last year and has some great brews to choose from. For those of you looking for a more dry and clean nama experience jump on the Otokoyama. If it smoothness personified then look no further than the Dewanoyuki. If you like it rich and raw with layers of complexity seek out the Gokyo. And for those seeking the massive nama experience with tons of attitude and explosive flavor reach for the Kaika. All in all this flight is drinking equally as well as last year and a couple of the brews have changed for the better.

Otokoyama Yukishibare
From Hokkaido Prefecture.
Tokubetsu Junmai Nama.
SMV: +4 Acidity: 1.4
This unpasteurized seasonal sake has a unique nose filled with kiwi, peach and fresh cut grass aromas. Think light bright and dry - a Nama that speaks to those who like clean and compact brews with subtle fruit elements of green apple and white grapes. The balanced delivery is dry and so to is the quick finish. More Granny Smith qualities come out in a smaller vessel.

WORD: Dry
WINE: Crisp Reds/Dry whites
BEER: Tight ales
FOODS: Very clean cuisines.
$28/720ml

Dewanoyuki Hibirakujitsu
From Yamagata Prefecture.
Tokubetsu Junmai Nama.
SMV: -1.5 Acidity: 1.8
The nose on this unpasteurized seasonal sake is filled with blueberry, peach, tropical fruit, and a hint of chocolate aromas. Wow - talk about a velvety smooth Nama sake! Round, fat and chewy this brew is loaded with tropical fruit flavors including fleshy papaya and mango, but the elevated acidity brings out more richness than sweetness. Big, soft and well-balanced this sake drinks like a hug in your mouth. A bigger vessel brings forth more fruit tones.
WORD: Smooth
WINE: Deep Pinot Noir/ Fat whites
BEER: Creamy Ales
FOODS: Grilled fare, tofu, avocado salads, creamy cheeses.
$26/720ml

Gokyo Arabashiri
From Yamaguchi Prefecture.
Junmai Nama Genshu.
SMV: 3.5 Acidity: 1.7
This fresh seasonally released unpasteurized sake has a fragrant nose with apple, vanilla, sweet rice aromas. Gokyo is back and as vast as ever - deep flavors ride a massive fluid that carries a complexity founded on the strong legs of umami. Behold a gripping brew that is a marathon of layered flavors such as honey, figs, burnt sugar and a hint of butternut squash. Chewy, ripe, and expansive this is a full-bodied drinking experience.
WORD: Complex
WINE: Huge reds/ Massive whites
BEERS: Stouts
FOODS: Kitchen sink - throw anything at this sake!
$30/720ml

Kaika Shiboritate
From Tochigi Prefecture.
Tokubetsu Junmai Muroka Genshu.
SMV: +3 Acidity: 1.6
This unpasteurized seasonally released sake has a deep aroma offering filled with cherry, mineral, bamboo and ripe banana elements. Talk about a massive Nama sake - this brew screams huge flavors on a deep and robust acidity slide. A virtual puppet show of flavors such as rich fruits and sweet rice pop up and down at different times. The elevated alcohol content produces a feisty finish with a long goodbye. Expansive and gutsy this non-charcoal- filtered (Muroka) sake relaxes more near room temperature.
WORD: Massive
WINE: Huge Zins/High acidic whites
BEER: Stouts
FOODS: From spicy to meaty it all works!
$26/720ml

You can review many of our sakes on our web site:

www.truesake.com/sakes.php

Our inventory list is here.

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True Selects - Miwa and Lynette Select Monthly Brews

True Sake Welcome to the latest new "big thing" at True Sake! "True Selects" represents featured sakes that are selected and championed by Miwa and Lynette - our two resident sake studs. As we can only stock so many different brands of sake - think limited space - this effort is a way to offer sakes that we wouldn't usually carry. They will select by price-point, uniqueness, availability, and other factors that make these selections unusual for the store.

For June:

Miwa = Watari Bune "Taihekai Tokubetsu Junmai from Akita Prefecture

Lynette = Bondai Junmai from Fukuoka Prefecture

Come on in or phone and ask why these brews speak to them and of course why they will speak

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True Sake Facts - We are now shipping 1.8L bottles in one and two packs!

Truck For those out of the state of California I am sorry to report that our efforts to identify, register, and comply with allowable states to ship from CA to you has gone from difficult to darn near impossible. New reporting and complying requirements are overwhelming and extremely expensive - almost too much so for a small concern such as True Sake. It is a simple fact that the paper work and the upfront monetary expenses do not justify the effort. But we are still looking for a way! We will not give up just yet, and without giving up too much info let it be known that I am currently "in negotiations" with a group that may be a perfect conduit of sorts.

That said - for those Californians who enjoy their sakes large (ishobin 1.8L bottles) we now can get them to you in single bottle packs and double bottle packs. That is 60 ounces of love in each bottle and it has your name written all over it! So you value hunters or party people remember that ishobins keep very well in the fridge when opened. And there is no better way to fill your ice carafes!

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True Sake In The News - "Cities By Foot" Video Tour of True Sake

Cities by Foot You've seen 'em - You may even own a pair - Or you may be completely sick of 'em - But there is no denying the success of the footwear explosion known as "Crocs." I myself had probably the first pair of Crocs in the Bay Area - went to a wedding in Florida Keys and this hardcore fishing store had the first pairs available in Florida. I bought two pairs - felt totally unique and cool for about a year - then they were everywhere! (I only don my Crocs now when I go to Japan, because A) they are so light - they keep the luggage weight down and B) when you are visiting and working in breweries you must wear a shoe that is easy-on easy-off! Crocs are that ticket!)

A production company came to me and said that Crocs was starting an on-line video tourism effort with "quality and better production than most." Well they succeeded and here with is the Cities By Foot take on True Sake - featuring yours truly:

http://www.citiesbyfoot.com/main/do/Shop_Detail/ locationID/69/cityID/2

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Sake Events - Save These Dates: July 27th and October 1st

June 15 - Takenotsuyu Father's Day Tasting

Sozai Masao Aisawa from Takenotsuyu Brewery in Yamagata Prefecture and Sozai Restaurant/Izakaya team up for a Father's Day Tasting celebrating this brewery's excellent sakes.
Please read the email description from Sozai Restaurant:

  • Title: Father's Day Sake Pairing Featuring Take no Tsuyu Shuzo
  • What it is: Over the brief history of Sozai Restaurant, Take no Tsuyu (Bamboo Tears) Junmai has become the "Sake of the Inner Sunset," a huge hit with anyone seduced to try it by General Manager Gil Payne. It is Sozai's top selling Sake, and Gil's absolute favorite sake to have with Izakaya-style tapas! To take advantage of Take no Tsuyu owner/master brewer - Sakagura-san's brief visit to the Bay Area, we have the honor of inviting you to experience a sake pairing with four of his wonderful sakes with four specially crafted tapas plates. We have the added benefit and honor of meeting him and hearing the story of this outstanding kura from Yamagata-ken. Additionally, Gil & Mari have the honor of hosting Mari's father (who spawned Gil's wider interest in sake) and mother from Yokohama.
  • When: Sunday, June 15th, Father's Day, 6 - 8 PM
  • How Much: $30 per person for four sakes and four plates [Regular menu to be available following the tasting.]
  • Who to contact: For reservations, call Sozai at 415-681-7150. You will be contacted back for confirmation and payment.

 

June 26th - Sake Tasting at Anzu

Anzu Come and meet the brewers of Kasumi Tsuru (a master of Kimoto and Yamahai brewing) and Wataribune (who revived the mystic Wataribune rice). There will be 8 sakes to taste, including a Namazake from each brewery, with appetizers by Chef Barney Brown.

  • When: Thursday, June 26th, 6pm - 7pm
  • Where: Anzu (at Nikko Hotel) 222 Mason St. SF
  • 8 Sakes to be poured:
    • Kasumi Tsuru Kimoto Extra Dry
    • Kasumi Tsuru Yamahai Ginjo
    • Kasumi Tsuru Yamahai Junmai
    • Wataribune Shiboritate Namazake Genshu
    • Taiheikai Tokubetsu Junmai
    • Wataribune Junmai Ginjo 55
    • Wataribune Junmai Daiginjo
  • Price: $35 inclusive
  • What else: Limited to 30 people. Validated parking
  • Reservations: Call Anzu to make your reservation: 415-394-1108

http://www.restaurantANZU.com

 

July 27 - True Sake's 5th Anniversary Party at Sebo
Save The Date - more info to come in the July Newsletter.

 

August 10-12 - Sake Professional Course in SF
Hosted by John Gauntner (sakecoursestateside @ sake-world.com)

 

October 1st - True Sake Presents: Sake Day 2008
Save The Date (THIS EVENT ALWAYS SELLS OUT IN DAYS) - more info to come.

 

October 23rd - Joy of Sake in SF
http://www.joyofsake.com

 

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"Ask Beau" - "Any differences on male and female preferences?"

Hi Beau,

I've been doing my own sake taste testing (secretly). I've noticed that the men and women in my group of friends have completely different sake taste buds. Then after reading the May sake newsletter (the guest sake writer...he liked one girlfriend liked another) I wondered if you have noticed any differences on male and female preferences?

Sincerely your sake-loving friend,

Amanda A.

Beau Timken This is a great question with sooooooooo many ways to answer it! Firstly our arms, feet, sweat glands, internal plumbing etc are different so why too shouldn't our palates be? Every person - man or woman - has a different palate. It's that simple. The physiology of our palates/senses are completely unique to each and everyone of us. (We all smell/taste ever so slightly differently than one another). There are no two exactly matched palates. But, in general ballpark terms the realm of grouping palates by gender is doable I would imagine - although it is "generalized" at best.

I have been hosting sake tastings, pairings, and events for the past 6 years and can unequivocally say that I have never seen a pattern that is so pronounced that it would support your experiment. And trust me when I say that I have set up plenty of events to capture this man vs. woman difference. It never presents itself. In fact, the brews that I would assume the women would like are favored more by the guys and vice versa. I would call this an "Entrapment Tasting." What you are discussing is more of a "Flock Tasting" where certain people flock to similar sakes. Specifically in your case the women flocked to certain brews and the guys flocked to another.

In a subsequent email I asked if you had "discussions" as part of the tasting. This is where "Flock Tastings" thrive, but you said no that you and your hubby each picked one brew that a "man" likes and one that a "women" likes and then you go blind.

"The tastings have been blind. I offer two different sakes (one I like as a woman and one my husband likes), and then I ask them which they prefer. There has only been one time where a man crossed the gender divide. I think it is really interesting."

In this case, your sample is far too small! A two brew tasting is pretty limited! I say pick four sakes at the very least, and put them in a room that is separate from the party. Then make each taster go through into the private room one at a time, and do their tasting alone. (Make certain that those who are waiting to taste don't eat or drink anything that will factor onto their palate.)

I will end by saying that I do believe that women have a far better sense of smell - in general. (Especially pregnant women!) And there are more and more women-centric sake tasting groups flourishing in Japan that count on this difference. So perhaps there is something to the fact that men and women taste differently - I just don't see it that often. (This reply did not touch on the "hard science" of the true physiological differences between "us" which is pure fact!)

Please send your sake specific questions to askbeau2 @ truesake.com. (This address is not for general questions and I only review the questions once per month. All other correspondence should use info @ truesake.com.)

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The SECRET WORD True Sake

Ah, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake. And in this regard we typically select a sake with a story, and this month's story is "Futsu-shu" or below premium quality sake! Yes, there is sake made that is not "Premium"! Funny enough here in the US pretty much only "premium" sake is available. Whereas in Japan the vast majority of sake made and consumed is "below" premium or "Futsu-shu." Basically the milling percentage and rice types are the major determinants - also large batch vs. small handcrafted as well. The big breweries make a ton of non-premium sake. However the brew that we are offering has Junmai milling rates - so technically it is a premium brew but the brewery quantifies it as their "Futsu-shu" - so we won't argue! But man! What great "cheap" sake!

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month's brew is "Futsu-shu" (regular or non-premium) sake from a brewery in Yamagata called Eiko Fuji or "Glorious Mount Fuji." The sake is called Ban-Ryu (10,000 Ways) and we are going to sell this sake for $19/720ml bottle but for you sake-jockeys we will part with this very smooth brew for a mere $10. And the SECRET WORD is... check your email inbox! We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!

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Thank you for reading!


True Sake

Consider this...

Sake is actually quite a modern term for alcohol in Japan - sake as you know it had many ancient names including Sasa, Ki, Miki, Miwa, and Kushi - and to think that our Miwa had no idea that she was an ancient form of sake when she passed through the True Sake doors.


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info @ truesake.com


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