July 2016

Welcome to the 143rd Issue of America’s sake-centric Newsletter. In this very reminiscent issue enjoy a great brewery tour at the famous Masumi brewery, catch a very special moment in time when my daughters (second generation sake sellers) visited their...

So I’m pretty much the last person in the world to visit Nagano Prefecture’s very famous Miyasaka Shuzu. For years I have seen pictures and stories from the industry of all my friends visiting this very open and friendly brewery....

Last month I took my daughters to Japan for their first trip to the wonderful and unique nation. Why was this trip so long in the making? Well it’s actually my fault. Can you believe it? Yup! For years they've...

We are slowly expanding and updating the True Sake website. One new addition comes from Shin and KJ, who had added their recommendations. Give them a read. Give them a try. Both of those guys have great palates and they know how to...

Okay Okay! So the real anniversary is August 7th! But if you come to True Sake on August 6th and whisper “Happy Anniversary” and give us a thumbs up then we will give you a special gift from us to...

Packaging isn’t everything; it’s the only thing, especially in the sake world, where lots of folks actually buy sake by its shelf appearance. No kidding! So packaging does matter in a retail setting, but it also is important in another...

First and foremost don’t forget to get your “Early Bird” tickets. We’ve sent our customary email blast to make sure that you take advantage of this savings - and because we are limiting Early Bird tickets this year they will sell out!...

August will be a good month to taste some very fresh locally made sakes (Sequoia) and some new never been tasted imported sakes from Floating World. Meet the maker and the importer and get a discount on each brew of...

Taiheizan “Grand Mountain”From Wakayama Prefecture. Junmai Ginjo. SMV: +3 Acidity: 1.7 Hmmmmmmmm? What have you been waiting for? Have you never tried this amazing Kimoto or “pole rammed” sake by a brewery that is known the globe over for being...

Now order online! Same and next-day delivery in SF and we ship to anywhere in California as well as DC, ID, MO, NM, NV, NY, OR, VA and WY! Are you sick of this list? Are you not on this...

So there have been a lot of requests on how to follow me and my (let’s call it unique) eye for sake-centric photography. There are two ways. First you can follow me directly at @truesake on Instagram, which is a really...

Ahh! Good question and thanks for noticing. In a word, it was time to freshen up the front of True Sake and gone is the initial and inaugural “Iguana Green” color. We decided to go blue in honor of our...