June 2015

Welcome to the 130th Issue of America’s sake-centric Newsletter. In this 130th – did you read that? – edition check out who won the medals and trophies in the extremely important International Wine Challenge Sake Tasting from London, read about...

I wrote extensively about the International Wine Challenge in the last True Sake Newsletter – But there was one thing I did not comment on, and that was the results! Why not? Well they weren’t released at that time. But...

On August 7th True Sake will celebrate its 12th year of officially pushing sake. I say officially because the store took well over a year to open – thank you city of San Francisco! And during that year I would...

There are so many folks out there today in sake land claiming to hold the most titles, certified in this, ordained in that, an expert in this, officially accomplished in that and it’s getting a bit much! So you do...

When you are in the business of selling sake for a living it is imperative to know your business. And our business is knowing sake. How to make it! How to ship it! How to deliver it! How to store...

Check Out The True Cup Social Media Scene: Truecup on Facebook, #truecupsf on Instagram and @truecupsf on Twitter! The best part about opening a sake bar for you and only you is that we get to check off boxes as...

Saturday October 3rd is the day that the sake world takes notice of a Bay Area original. Sake Day ’15 is the Tenth Anniversary of this amazing and important sake celebration and we want you to be a part of...

“Beau-Zone” Layer – Tamanohikari Reishu “Brilliant Jade"From Kyoto Prefecture. Junmai Ginjo “Frozen Sake".SMV: +3 Acidity: 1.8 There I was at their Fushimi brewery almost a decade ago, when the then President of Tamanohikri walked to his freezer and said do...

Nanbu Bijin Shinpaku Junmai Daiginjo "Southern Beauty" From Iwate PrefectureJunmai DaigingoSMV: +4 Acidity: 1.6$32/720ml Suehiro Gensai DaiginjoFrom Fukushima PrefectureDaiginjoSMV: +4 Acidity: 1.8$137/720ml Daishichi Myoka Rangyoku Kimoto Shizuku Genshu “Heavenly Flower”From Sukushima PrefectureJunmai Daigingo GenshuSMV: n/a Acidity: n/a$525/720ml

So there have been a lot of requests on how to follow me and my (let’s call it unique) eye for sake-centric photography. There are two ways. First you can follow me directly at @truesake on Instagram, which is a...

This is a truly funny and unique question, which I could write about for hours, or even make a Jiro-Sushi-like movie called Beau Dreams About Sake, but I will go for the short-form on this Janice from Napa. The simple...