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Ask Beau - What’s the deal with ‘exclusive’ sakes at True Sake?

I have been saving this question from Rodger R. from Ann Arbor Michigan for the right moment to talk about it! And that “right moment” is now, as we have yet another “Exclusive” sake on the shelves at True Sake.

True Sake Exclusive sakes are basically sakes that were not available in the US until myself or others request them from our importers. In return for finding good sakes they give us full exclusivity or limited exclusivity as a finders fee! As a retailer I should like the concept of “Exclusive” sakes as that means sake drinkers must come to True Sake to try these sakes! But personally I am not too keen on the “Exclusive” concept, because at the end of the day I simply want the sake brewers to make more money and have the sakes be more successful in multiple outlets. What’s good for the goose is good for the gander or whatever!

Admittedly in the past I was a little protective of certain sakes that I identified, because I would hear from people asking me if I had ever tried a sake that I had in fact identified or worse when I would hear somebody lay claim to the fact that they introduced the sake to the US – yes this has happened! But that is more ego stuff, and like I said I don’t have room for it anymore. It’s really all about the brewers making money and more great sake.

So the long and short of it is that an “Exclusive” sake is sort of a reward for finding a solid sake that would do well in the West. For example Narutotai Nama Genshu in the can, Urakasumi Honjozo Genshu, Cowboy Yamahai Genshu, Ichinokura Suzune, etc and now the MONSTER can from Kikusui are all brews that we found and have had a great time selling! If you are into the concept of “Exclusive” then come on down and get your MONSTER can in the next 6 months!

Please send your sake specific questions to askbeau2 @ (This address is not for general questions and I only review the questions once per month. All other correspondence should use info @
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