April 2014

Sake Tricks – No April Fool’s Joke This Year?

Posted by Beau Timken in 2014, April, Newsletter, Sake Tricks
True Sake Spa If you are new to this True Sake Newsletter then you will probably not know why a woman called the store a week ago asking where downtown the True Sake Spa was located. You would also not be aware of the countless people who called to congratulate us when they found out that Oprah Winfrey had bought True Sake and was going to expand the brand nationwide. And I am guessing that you wouldn’t have a clue about the year True Sake quit selling sake and became True Shochu.

Most every April 1st I would craft a joke newsletter that was meant to keep our glorious readers off balance. Like the time I brought two different sakes to McDonald’s to do a Sake Challenge food pairing with things like Filet O’Fish and chicken nuggets. It never happened! But we got emails for a week saying “seriously?”

Check out some back issues in our archive to see what fun it is to play a trick on you special readers. And watch your back, because next year it may be back on!

Sake is fun. True Sake is more funnerer.

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