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We're open for online orders, store pick up, and same-day door service. (415) 355-9555.
We're open for online orders, store pick up, and same-day door service. (415) 355-9555.

NEW YEAR'S EVE & NEW YEAR' DAY - "Don't pop that cork!"

Sake is very much a part of New Year's Day celebrations. Historically sake was offered to the gods for good luck and good fortune, and this continues to this day. Families will include sake in their New Year's Day celebration for well-being and life appreciation. It is and will continue to be passed along as an honored tradition, which even allows for the children to get a taste of the nectar of the gods. Some families open the bottle New Year's Eve partake a little bit and then steep the remainder in herbs and serve warmed on New Year's Day. In the American context, sake should very much be part of your celebration plans - especially those who loathe the dreaded champagne hangover. Why not toast to the season with sparkling sake, or let your cup runneth over with your favorite nigori? Call the store (415.355.9555) and let our True Sake Team explain to you which sakes would make your typical New Year's celebration one to remember!

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