April 2005

T.P.O – Why Sake Tastes Great Sometimes and Not So Great at Other Times

Posted by admin in 2005, April, Newsletter

There is an old industry slogan about Time, Place, and Occasion, and it has to do with how you feel whilst drinking sake. It's hard to appreciate anything when you are in a bad mood. Of course there is the metaphysics involved revolving around the enzymes that your mouth creates on account of emotions. But more importantly it is the subconscious that will remind you later how you enjoyed or didn't enjoy something at the moment. As I have told countless times, I have been in the worst of moods and have been offered "the best sake in Japan" and found it both boring and swill-like! And likewise I have been in the best of moods and have been offered durge and swill-like sake that tasted as if floating virgins had trickled the nectar of the gods into my awaiting mouth. Therefore it is more about you than the sake!

Sake changes and so do you! You can try the exact same sake on different days, and like it one day but not the next. I am extremely guilty of labeling sakes that I don't like. But often when I revisit these banished sakes they have qualities that I did not know that they possessed and feel like a fool for ignoring them. What am I saying? And by all means please give me your best Beatles guitar-strumming intro: "Give Sake a Chance" "and another and another!" And remember True Sake doesn't sell bad sake – you're the problem!

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