True Sake Newsletter February 2005
Brrrrrrrr! Many people ask how can I sell cold sake during the coldest months? The answer is easy - it's always warm in your mouth! So if you have a mouth then cold sake during the winter months makes sense. And if don't have a mouth, would you please run for Congress.
In this issue:
- Warm Sake - Cold Nights
- Sex & Sake - Valentine's Night!
- New Store Arrivals
- Special Events
- "Ask Beau"
- The SECRET WORD
There is a word in the sake lexicon that is very hard to define. "Umami" is more a feeling than a descriptive, and it is used to describe a certain deliciousness that cannot be described. But when you figure out the essence of "umami" you will know it!