February 2005

True Sake Newsletter February 2005

Posted by Stephen King in 2005, February, Monthly Intro, Newsletter
Welcome to the sixth installment of America's sake-centric newsletter. I'd like to personally thank all of those who purchased sake in January to benefit the Tsunami victims in Asia. True Sake donated 20% of our total January Sales to the help those recover from that fateful day. Hopefully your sake tasted all that much better, knowing that a significant portion of the proceeds went to aid the misfortunate.

Brrrrrrrr! Many people ask how can I sell cold sake during the coldest months? The answer is easy - it's always warm in your mouth! So if you have a mouth then cold sake during the winter months makes sense. And if don't have a mouth, would you please run for Congress.

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Consider this...

There is a word in the sake lexicon that is very hard to define. "Umami" is more a feeling than a descriptive, and it is used to describe a certain deliciousness that cannot be described. But when you figure out the essence of "umami" you will know it!

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September 30th, 2017