July 2006
Choose Your Sake by Category

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True Sake In The News -- SF Magazine, ABC TV
Also this month for those who watch TV keep your eyes peeled for a show called "How To Get The Man" a reality-based ditty epicentered in SF on ABC TV. When they approached me to shoot in the store, I had no idea what the show was about (It was called "Single Minded" when they came to me). But I agreed and stayed away for most of the shoot, which was billed as "low-impact," which is like saying Anna Nicole Smith's bra is low impact. It was quite a production, and they really made the store look so different. It will be fun for those who have never seen the store. I arrived and then walked away when I heard the head guy say "True Sake.... Yeah! What was Sakes-R-Us taken?" If anybody captures this thing on a VHS tape I will gladly exchange it for a bottle of excellent brew.
(By the way, this will be the last full production shoot that I will allow ever again in the store, so think collector's item!)