In this month's SF Magazine's "The Best" issue there is a nice piece written by Camper English who attended two of our True Sake tastings and hit many of SF's excellent sake destinations. The Sake 101 tasting at Sebo Restaurant gets a nice look and the best line is "Class participation is awarded with bottles to take home -- so much better than a gold star." I cannot find a link to the article yet, but this is the rag's website.

Also this month for those who watch TV keep your eyes peeled for a show called "How To Get The Man" a reality-based ditty epicentered in SF on ABC TV. When they approached me to shoot in the store, I had no idea what the show was about (It was called "Single Minded" when they came to me). But I agreed and stayed away for most of the shoot, which was billed as "low-impact," which is like saying Anna Nicole Smith's bra is low impact. It was quite a production, and they really made the store look so different. It will be fun for those who have never seen the store. I arrived and then walked away when I heard the head guy say "True Sake.... Yeah! What was Sakes-R-Us taken?" If anybody captures this thing on a VHS tape I will gladly exchange it for a bottle of excellent brew.

(By the way, this will be the last full production shoot that I will allow ever again in the store, so think collector's item!)