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The SECRET WORD November 2006

True Sake LogoAh, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake. And in this regard we typically select a sake with a story, and this month's story is - whoooooooooaaaaaaaa Nellie I must stop here and say a word of caution! The manager of True Sake has noticed a disturbing trend of late revolving around the "fly-by" Secret Word consumers - in other words the folks who run in the store only for a Secret Word brew, never buy anything else, and only visit once per month. I will remain neutral in this issue, but consider yourself warned! This month's sake is a killer Junmai from Yamagata Prefecture that I helped name!

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped I can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes. "Bamboo Tears" is a round and soft Junmai that has that Yamagata deep flavor push that is abundant in all of the Takenotsuyu sakes. This gentle and smooth Junmai retails for $24 but for you glorious sake-jockeys your cost is $12. And the SECRET WORD is the name of the owner of the brewery - a man who I call the Michael Jordan of the sake world - Mr. Masao Aisawa. (Good luck remembering that!)

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