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We're open for online orders, store pick up, and same-day door service. (415) 355-9555.

The SECRET WORD August 2007

True Sake LogoAh, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake. And in this regard we typically select a sake with a story, and this month's story is "YOU DECIDE!" Is it a "Keeper"? We want to know if we should stock this brew in our vast inventory and would like for you to make the call!

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month's sake is a solid and affordable Junmai from Ichinokura (Miyagi Prefecture). Ichinokura translates to "Ace Brewery," so we ask you kind readers is this sake all "aces?" Should we sell it all of the time? Does it cut the mustard? Please reply to the Newsletter email with a "ACE YES" or "ACE NO" in the subject line.

This Junmai would sell for $22/720ml bottle but for you sake-jockeys we will part with this brew for $11. And the SECRET WORD is "Ace Me."

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