January 2008

Ask Beau - "I am lazy and know nothing about sake can you help?"

Posted by admin in 2008, Ask Beau, January, Newsletter

ask beau jan 2008Oh my! I get them all of the time. They used to come once per month or so, but now they come at a rate of bowel movements per week on a vacation to Mexico. I am talking about the emails that want the quick and dirty about sake - the quick "answers" as per what people like or want in sake. In short these people want the scoop on how to sell sake quickly for a buck!

I will be honest - I have serious mixed emotions about these types of questions - should I fear them? Should I rejoice in them? Should I embrace them? Should I use them as learning experiences even though the questioner doesn't want an answer as much as the key to making money! I am vexed! But per usual I always lend a hand to get the word "sake" or the concept of "nihonshu" out there even if it is for all of the perceived wrong reasons.

At the end of the day after answering questions such as the following I ask myself if sake did better today? Did I promote the betterment of sake? Even if the vehicle was wrong - even if the point was lost - did the mere fact that I got the word sake out there - is it better for my brewers and the sake industry as a whole? Welcome to my world and enjoy the following question from a gal in Florida and please by all means answer her for me:

"opening a sake bar in fl. was wondering what your top selling sake is to your younger hipper customers i want to feature sake bombs as one of my signature drinks is their a recommended beer sake combo i should use to enhance the taste"

Woman - you got me on a bad night! I recommend that you follow your heart. If you love something then you will know how to treat it - if you don't care then you will reap what you sow. A sake bomb should never be a "signature drink" - sake should be a signature drink! 'Nuff said! Best of luck with your "sake bar!"


Please send your sake specific questions to askbeau2 @ truesake.com. (This address is not for general questions and I only review the questions once per month. All other correspondence should use info @ truesake.com.)

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