May 2008

The SECRET WORD May 2008

Posted by admin in 2008, May, Newsletter, The Secret Word

True Sake LogoAh, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake. And in this regard we typically select a sake with a story, and this month's story is macro brewery! There is such a drive towards small artesian sake breweries that sometimes people forget the big boys. Both have their strengths and weaknesses, but let's not forget that all major breweries were once microbreweries! As such I have selected a brew from a very large kura in Kobe called Hakutsuru. If you ever have a chance do visit the Hakutsuru Museum - do so! It is brilliant and it is free.

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month's brew is a Junmai Ginjo that drinks like a handcrafted micro brewery's effort, but rather it is machine made in bulk and still has a great sense of balance and value. We would sell the Hakutsuru Junmai Ginjo for $20/720ml bottle but for you sake-jockeys we will part with this very smooth brew for a mere $10. And the SECRET WORD is... check your email inbox! We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!

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