June 2008

The SECRET WORD June 2008

Posted by admin in 2008, June, Newsletter, The Secret Word

True Sake LogoAh, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake. And in this regard we typically select a sake with a story, and this month's story is "Futsu-shu" or below premium quality sake! Yes, there is sake made that is not "Premium"! Funny enough here in the US pretty much only "premium" sake is available. Whereas in Japan the vast majority of sake made and consumed is "below" premium or "Futsu-shu." Basically the milling percentage and rice types are the major determinants - also large batch vs. small handcrafted as well. The big breweries make a ton of non-premium sake. However the brew that we are offering has Junmai milling rates - so technically it is a premium brew but the brewery quantifies it as their "Futsu-shu" - so we won't argue! But man! What great "cheap" sake!

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month's brew is "Futsu-shu" (regular or non-premium) sake from a brewery in Yamagata called Eiko Fuji or "Glorious Mount Fuji." The sake is called Ban-Ryu (10,000 Ways) and we are going to sell this sake for $19/720ml bottle but for you sake-jockeys we will part with this very smooth brew for a mere $10. And the SECRET WORD is... check your email inbox! We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!

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