September 2008

Ask Beau - "How long does it take to write a 'Newsletter'?"

Posted by admin in 2008, Ask Beau, Newsletter, September

ask beau sept 2008Well, well, well! I get this question a lot, but it comes in many shapes, forms, and shrill attacks! Just joking - on the whole I get a lot of feedback about each issue.

Josh D. from Memphis wrote,

"Beau, I always enjoy your newsletters. You have a good sense of balance in terms of knowledge and humor. I am often impressed with how much information is in each letter. What sort of timeframe does it take to produce one? How long does it take to write a newsletter?"

Obviously the Newsletter is very important to me. I greatly enjoy sharing my trails and tribulations with sake. I am in a position - a very unique position - to answer all of the questions that nobody could answer for me when I was trying to learn the sake process! In this regard, I feel a duty (and an honor) to pass this information along. I have many brewers and sake professional read this rag, and I get to tap them all of the time for information that I can deliver right to you. Does it take a while to produce? Yes. It takes a really long time! But I love it - as you can well tell.

Specifically I will spend 8-10 hours on each issue. And I try to the best of my ability to do it is chunks and not last minute. Could I make a shorter and less entertaining issue? Yes. That would be easy. But I put a lot of pressure on myself to create a quality read each month - that is different from other sake-related blogs/newsletters. There are times when I would like to take a month off, but I would regret that! Some issues come out later because of travel or unforeseen events. I enjoy the 20-30 emails that I get after each issue - 90% are positive FYI.

Please send your sake specific questions to askbeau2 @ truesake.com. (This address is not for general questions and I only review the questions once per month. All other correspondence should use info @ truesake.com.)


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