August 2008

True Sake In The News - CITY Magazine, Japanese Restaurant News

Posted by admin in 2008, August, News, Newsletter

sake in the news aug 2008CITY Magazine - July-August 2008

A nice little article about the store and some good sake reviews that I did for the writer Joe Jarrell. There is a big mistake that I was quoted saying that sake has less calories than beer, I actually said the opposite! You have to buy this at the newsstand or on-line for $1.99 at the following link:

CITY Magazine online

Here's one little snippet: "The big trend ahead will be koshu, or aged sake. Koshu generally varies from yellowish to golden tones that resemble beautifully aged Scotch whisky. 'These sakes are much darker, richer, and really full-bodied,' says Timken. 'This is the new frontier.'"

Japanese Restaurant News - July 2008

Another good breakdown of True Sake and our brief history in time. Writer Elli Sekine came to the store for an hour-long interview and wanted to focus on the customer base. This is pretty much an industry rag and is not on-line, so herewith is a little clip of the interview: "When I inquired about Timken's future and goals, he replied, 'I am hoping a day will come when all of the people in America drink sake in their daily life.'"

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