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We're open for online orders, store pick up, and same-day door service. (415) 355-9555.

The SECRET WORD June 2009

True Sake LogoAh, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake. And in this regard we typically select a sake with a story, and this month's story is WATER. I wrote that in bold because many folks are glancing directly at the bottom of this section just to get the word. We do have a meaning for the SECRET WORD sakes! We try to educate you to different brews and different nuances within the sake industry. And yes this month's SWS is no exception, because it represents how soft and light rice and water can be brewed. If you are stuck on full-bodied Junmais or those raw and gripping namas - take a break and taste a 13-14% alcohol sake that could be the lightest and most gentle sake that you've ever tasted.

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month's brew is a Junmai Daiginjo from Chiba called Hanasansui or "Mountain Flower Water" - which is really watery in all of its gentle goodness. We would usually sell this brew that comes in a box for $44, but for you sake-jockeys we will part with all 720ml for $22. And the SECRET WORD is...check your email inbox - We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!

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