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We're open for online orders, store pick up, and same-day door service. (415) 355-9555.

The SECRET WORD September 2009

True Sake Ah, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake.

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month's brew is our first koshu or aged sake for our esteemed Secret Word sake enthusiast. Koshu sake is not for everybody - there I said it - BUT you will never know until you try! We at True Sake love and push koshu as much as possible, and you should at the very least make an effort once to taste a sake that was made to "get old." This particular Koshu is called Shirakami no Nemuri roughly translated "Sleep of White God" or "Sleeping Sake" from Aomori prefecture and is a good example of the richness that can be found in a brew that was laid down for 16 years. We usually would sell this brew for $42, but for you sake-jockeys we will part with all 720ml for $21. And the SECRET WORD is...check your email inbox - We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!
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