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We're open for online orders, store pick up, and same-day door service. (415) 355-9555.

The SECRET WORD November 2009

True Sake Ah, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake.

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month's brew is a tribute to my man Masao Aisawa who I wrote about in the first paragraph of this newsletter, which you "just glance at the Secret Word" folks should go back and read. The sake from his brewery is the one that I was honored to name "Bamboo Tears" instead of his attempts at "Bamboo Dew." This Junmai is a quality sake that drinks so well at several temperatures - and you may have to go that route because the date is a little long in the tooth! And herein is the rub - we are moving some his "dated" brew as a friend, so that our distributor will order all new fresh inventory. So that means this month's learning opportunity is to taste a sake past its prime, but still very drinkable. We would never push a damaged brew on you if it didn't drink well, and in this regard we usually sell this terrific Junmai from Yamagata Prefecture for $25, but for you sake jockeys we will part with this 720ml in a nice box for $15. And the SECRET WORD is...check your email inbox - We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!
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