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Sake News - Japan Times Article About Sake's Next Generation

Thank you Todd T for pinging me this pretty interesting article in the Japan Times about the youth movement in sake. And yes the gents they mentioned are all True Sake friends. We just did an in-store tasting for Kenji Ichishima and of course the Imai family are my brothers making great sake in Yamagata Prefecture at Kudoki Jozu!

This article sort of ties into my article last month about jizake brewers needing to go out and get market share rather than to wait for it to never come.

Something new brewing for sake
Why is the next generation of sake makers causing a stir by breaking with tradition?


P.S. Shunji was one of the first brewers to allow me to go "shirtless" (hairy stinky white boy) in his koji room making koji - a tremendous honor back in the day.
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