May 2011

Sake Salvation - Thank God For Sushi!

Posted by Beau Timken in 2011, May, Newsletter
The irony is not lost on me. How tired are you of hearing ol' Beau Timken beg people to think outside of the box and not think that you can only drink sake while eating sushi? How many years have I been groveling for your inkling of a chance to try sake with western foods? How many years have I been daring you to take the "Sake Challenge" by bringing sake to any restaurant that doesn't have a Japanese name in it? How many times has the SF Chronicle sent a reporter to follow me in my pursuit to get sake even considered in a western restaurant? I even have a huge tattoo on my back that reads SAKE NEED NOT SUSHI.

So, imagine the Cheshire grin on my face when I utter the words "Thank God For Sushi!" Why? Well, that very tight bond between your sushi dinner and sake may be the lifeblood for sake's salability and stability in the near term. Yup! I said it. Sake's near term "future" may depend - again - on the popularity of sushi. In a word, we are addicted to sushi! Must have it! Sushi night! Favorite Sushi Place! "Let's get sushi." Sushi Sushi Sushi! Sushi for lunch! Sushi Date! We as a people are hopelessly addicted to this incredible "invention" of raw fish on rice or otherwise.

And in this scenario of radioactivity we may not drink something or eat something from a potentially infected area unless of course it is sushi! Our addiction to this incredible delicacy will outweigh any form of consequence due to contamination. We are sushi sluts! We are a nation of sushi junkies who will not give in to the possibility that our stools may glow in the morning. Rapid hair loss is no reason to abandon the scrumpshishness of sushi. And considering that 9 out of 10 people have their first sake at a sushi restaurant, then we are indeed beholden to the "other" rice product.

All hail sushi! And when you're there drink some sake!

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