This is a Japan Times article about Sudo Honke (The Ibaraki brewery that is the oldest in the biz) makers of Sato no Homare "Pride of the Village." We bring this article to your attention because as fate would have it the day after this article was passed on to me we found out from the importers that the price of Sato no Homare will double next month. We do not know why! The importers do not know why! Perhaps you will know why after reading the article - or not!