May 2013

True Sake Newsletter May 2013

Posted by Beau Timken in 2013, May, Monthly Intro, Newsletter
Dear Addressee_Placeholder,Dear Sake Drinker,

Welcome to the 105th Issue of America's sake-centric Newsletter. In this issue get the low-down on the International Wine Challenge 2013 in London, learn how you can help better the sake market here and abroad, find out how putting an egg in hot sake can bring you health, discover which sake brewer ironically visited the store unannounced, dig on the upcoming sake tastings, and hear the whispers about a True Sake 10th Anniversary party that is on the hush hush!

In this issue:


Consider this...

O-shaku is the concept of pouring sake for your companion. Some call it MAD - mutually assured destruction and in some senses it is as folks just fresh from work look to get their buzz on by pouring quickly for a thirsty friend. But at the end of the day friends pour sake for themselves, and the act of O-shaku is more of a formality for those who do not know each other that well. And contrary to popular notion it is not bad luck to pour your own sake!

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September 30th, 2017