March 2017

“Ask Beau” – “What’s up with Sake Day?”

Posted by Beau Timken in 2017, Japantown, JCCCNC, March, Newsletter, Sake Day

Always a great question, because a person who has been to at least 5 Sake Days usually asks it! What’s Up? What’s going on for Sake Day 2017 – the 12th Annual? Well, what does #throwback mean to you? To me it means revisiting an event or an occasion that was so wonderful that it is important to revisit it! And therein rests my motivation for this year’s Sake Day!


As you know Sake Day has grown every year that we have held this glorious event. We have changed locations and have tweaked the make-up of the party. We have had different social media campaigns, and we have hosted tons of special guest brewers and brewery representatives. And we have featured our local amazing importers and distributors and friends from different states. But one thing has remained constant, and that is our relationship to the Japanese Cultural and Community Center of Northern California (JCCCNC). These special people are the soul of Sake Day and we have been through thick and thin with them. They are not only the beneficiaries of Sake Day, but they are the glue that holds the event together.



In this regard, we thought it would be a good idea to #throwback to Japan Town with a #throwback Sake Day in an expanded format that celebrates the “hominess” of the community center. And since sake is all about being comfortable, this event center has some very unique components this year that are different than the Sake Days of the past. So get ready to #throwback with some of our favorite breweries and brewers, who will be pouring a plethora of sakes that will make you feel like a sake professional.


So circle your calendar! Saturday September 30th will be the 12th Annual Sake Day and we want to #throwback with you. Party with a purpose! Learn sake from the pros, and help celebrate Sake Day or “Nihonshu no Hi” with your family and friends. It is the largest and oldest Sake Day celebration not in Tokyo or Niigata, and has made the Bay Area one of the “smartest” and most sake-centric regions with the sharpest sake consumers outside of Japan. And it’s all because of you! Thanks for asking the question.


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