Ask Beau

“Ask Beau” – “Happy 15th Anniversary True Sake!” July, 2018 That wasn’t even a question! But it’s a pretty powerful statement! And so it is true, on August 7th True Sake will be quietly celebrating its 15-year of peddling sake to the world. If you recall it took us a year and half to open... Continue reading article ›
“Ask Beau” – “Did you once describe yourself as ‘Umami-challenged’?” June, 2018 Absolutely! I never fake anything, and I readily admitted to my wine and sake drinker friends that I never had a good grasp of this nebulous flavor. For the first ten years of my personal sake explorations I looked deeply for umami to speak to... Continue reading article ›
“Ask Beau” – “What music do you listen to when you write reviews?” May, 2018 I always get asked where and when I write my reviews, but this is the first time for this question. Actually, it caught me off guard, because I usually need it to be quiet when I focus on brews. It’s sort of the sensory play.... Continue reading article ›
“Ask Beau” – “Are you ready for the IWC?” April, 2018 In a word – YES! It’s going to be a very exciting International Wine Challenge this year for more reasons than it being hosted in Yamagata Prefecture, which is awesome. When we hold the IWC in Japan, we get far more sake entries into the... Continue reading article ›
“Ask Beau”– “What’s the meaning behind your truesake Instagram account?” March, 2018 “Ask Beau”– “What’s the meaning behind your truesake Instagram account?” Ha! Well there is no “meaning” other than it’s an expressing for taking sake to new frontiers and new locations. I’m very lucky that I am not a one brand name Instagram sake account. I... Continue reading article ›
“Ask Beau”– “What gets you excited about the sake market in the US?” February, 2018 Well that’s an easy one! Almost everything! Sake exports to the US have been growing at a double-digit clip for over a decade. We have some of the best sakes available in Japan on our shelves in the US. The conditioning and care for exported... Continue reading article ›
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Sake Day 2018

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September 29th, 2018