News

True News – True Sake Is Getting Naked! January, 2019 That’s a weird title! Getting naked? Really? The short answer is yup! The long answer is that after almost 16 years of doing things one way, we as a team have decided to do things differently at the store. Does this mean service in the... Continue reading article ›
“Ask Beau” – “How Did You Learn To Describe Sake?” June, 2017 This is a great question and I used to get it a lot when I did a lot of tastings. First of all, I am a goofball and that helps when describing anything in life. I really don’t hold back. Secondly, I think sake speaks... Continue reading article ›
True Sake In The News – Bloomberg October, 2016   I knew at some point in time Japan would want to lay “serious claim” to their national beverage. Jim Clark (freelance writer) interviewed me about this subject and style changes in the industry.   It’s getting a lot of play.   Continue reading article ›
True Sake in the News – Wine and Spirits Fall 2016 August, 2016 W&S did a nice article on Terroir, and they wisely came to some sake folks to pitch in. When I was approached to do this article, I was told that it would be part of a piece focusing on Terroir and there would be a... Continue reading article ›
True Sake In The News – SF Chronicle Holiday Gift Guide December, 2013 Rumor has it that True Sake's awesome selection will be featured in the San Francisco Chronicle's Last Minute Holiday Gift Guide. Look for it December 15th in print and on line! Continue reading article ›
True Sake In The News – Tokyo Weekender November, 2013 This is a great two part series by Sami Kawahara, who knocked the sake ball out of the park! What a solid piece. Well Done Sami! Part 1 and Part 2 Continue reading article ›
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