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True Sake is the first dedicated sake store outside of Japan, and is also the first sake store in America. Hayes Valley in San Francisco was chosen as the location of True Sake, because we were looking for a mix of customers who were themselves looking for a new libation and a unique learning experience. We opened our doors on August 7, 2003, carrying over 90 sakes that are all imported from various prefectures in Japan. We sold six bottles of sake on day one!
The name "True Sake" was chosen because it represents the fact that most Americans have never been exposed to real or true premium sake. We wanted to disarm sake and make a shopping experience that rewarded those who wanted to learn more about this outstanding beverage.
True Sake is a unique shrine for all things sake, and will soon open more stores in the U.S.
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