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It's amazing to think that general sake sales have been on a steady decline in Japan for the past decade, especially when you see how popular sake has become in the U.S. The trend continues to skyrocket as more and more consumers taste better sakes. In fact, sake sells itself, all that we have to do is get people to taste it! And of course, True Sake has been leading the efforts to get people to better understand sake through education and appreciation.

Herewith are some recent clippings that attest to the sound job that True Sake has been doing to further the sake quest in the U.S.