It's amazing to think that general sake sales have been on a steady
decline in Japan for the past decade, especially when you see how
popular sake has become in the U.S. The trend continues to skyrocket
as more and more consumers taste better sakes. In fact, sake sells
itself, all that we have to do is get people to taste it! And of
course, True Sake has been leading the efforts to get people to better
understand sake through education and appreciation.
Herewith are some recent clippings that attest to the sound job that
True Sake has been doing to further the sake quest in the U.S.