2019

Okay folks, it's a new sake season! It’s the summer released unpasteurized brews that we’ve been waiting for. Typically lighter and brighter than the spring released Namas these brews are great for picnics, grilling, and dinners under the stars. Gokyo...

So there have been a lot of requests on how to follow me and my, let’s call it... “unique eye,” for sake-centric photography. There are two ways. First you can follow me directly at @truesake on Instagram, which is a really...

A week ago an industry sake person came in the store and tried to determine how “Organic” our sake selection looked. She was new to the sake industry coming from the wine side and tried to convince me that “Organic”...

Welcome to the 178th Issue of America’s sake-centric Newsletter. In this special early summer edition you get to say “finally” as we are about to roll out a new website and newsletter, kill two sake birds with one stone by...

Wait! I know what you are thinking. This is another warning about a website and newsletter upgrade that leads to nothing! Not true. This time it’s legit. Thanks to Mei, we have finally pulled the trigger on a team that...

Let’s talk about your feelings! To be more accurate, let’s talk about your sake feelings! Are you a sake drinker who likes super clean like-water brews that swoosh through the palate like a whisper? Or do you prefer feeling? For...

The “Beau Zone Layer” – Mizunoshirabe “Sound of Water” From Kyoto Prefecture. Ginjo. SMV: +5 Acidity: 1.2 Say hello to one of the first brews in the True Sake portfolio! Why have we carried this Ginjo for 16 years? Because in a word...

Say hello to three totally new brews from three totally new breweries! First enjoy a really cool nama sake that uses a pretty amazing brewing yeast called Cel-24. Then head to Chiba Prefecture for Fukuiwai Junmai Daiginjo that is fresh...