Holy Moly – True Sake Newsletter Is 250 Months Old
Where were you 250 months ago? What were you doing 91,250 days ago? Can you even remember almost 21 years ago? Yikes, when you put it like that we get the point! This wonderful little niche market “Newsletter” has come a long way baby, and a surprisingly large number of you have been there since the beginning! So to you and all the readers of the True Sake Monthly Newsletter we say a mighty thank you for keeping our positive sake vibes flowing and going. We mean that, we truly thank you for allowing this rag to pop up in your in-box once a month. It has been an honor and an odyssey unlike no other in the sake world.
Before we look forward, let's look back a little. Recently I found “Sake Newsletter #2 October 2004” and got a very large chuckle reading the second issue of the newsletter way back when. It is definitely a time capsule of sorts, and it totally shows how True Sake and this Newsletter were way out front leading the charge for international sake. We were there, and you were there! You made history with us on so many levels.
In this Issue #2 (LINK HERE) you can read about the beginning of dedicated retail sale of sake outside Japan. It’s crazy in thinking back as I touch upon Nama sake and I beg for my importers to bring in sparkling sake, I tell you what to do in a restaurant if they pour you sake in a shot glass, I report on how successful the first Secret Word Sake was and how I needed to change it up, and I introduce the concept of SAKE DAY which ironically will be celebrating its 20th Anniversary this year. Wow! It’s totally worth a read if you enjoy this Newsletter, and it’s a must if you want to know the true history of the first dedicated sake store outside of Japan.
Basically this is the longest standing continuous Sake Newsletter in the game, because we haven’t missed a month! Not one month in 20 years. The industry has changed so much since we started, but this Newsletter has documented that change and has been on the forefront and a pioneer of international retail sake sales for over two decades. I cannot believe the time has gone by so fast, but I don’t do the hard work that Mei and our dream team do each and every Newsletter. Thank you guys very much, if it weren’t for you this record of continuous months would surely have been lost! I owe it all to my team and my customers, and that is why we do it! We execute this Newsletter monthly for you, and we are very proud of that! The 300th Issue will be in 2029 – see you there!